Top 5 Personal Finance Apps in Croatia: Q1 2025 Performance

In the first quarter of 2025, Croatia's top personal finance apps demonstrated varied performance metrics in terms of downloads, revenue, and active users. Here's a closer look at how these applications fared.

YNAB showed fluctuations in revenue, with a notable peak at $248 in early January, followed by a dip and a recovery to $192 by mid-March. Downloads started at 92 in the first week of January, gradually decreasing to 33 by the end of March. Active users hovered around 300, starting at 339 and slightly dropping to 298 by the end of the quarter.

Splitwise maintained a stable revenue stream around $100, with a slight increase to $116 by the end of March. Downloads saw an initial drop from 520 to 301 but rebounded to 323. Active users experienced a significant decrease from 3.2K at the start of January to 2.5K by the end of March.

Wallet: Budget Expense Tracker experienced a revenue peak at $143 in late February, with a low of $68 in January. Downloads decreased from 216 in December to 147 by March’s end. Active users remained relatively stable, starting at 1.6K and ending slightly lower at 1.5K.

Monefy - Budget & Expenses app displayed a revenue spike to $139 in February, with downloads increasing from 114 at the end of December to 111 by late March. Active users fluctuated slightly but remained around 550.

Finary: Budget & Money Tracker showed consistent revenue around $60, with negligible download activity and minimal active user engagement throughout the quarter.

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